REBRANDING NEOCLIMA: THE CLIMATE BRAND HAS BEEN REBRANDED
NeilYoung, Managing Director, in his video address to partners and customers, announced the completion of the Neoclima rebranding process. “Since 2013, we have begun a gradual, laborious process of rebranding the Neoclima trademark. We revised the brand development strategy, significantly expanded the product portfolio, almost completely updated the model range, and strengthened production quality control. We have added new categories of equipment: multi-split systems , heat pumps, air cleaners, industrial and semi-industrial air conditioning ,” says Mr. Neil Young.
The next stage of the TM Neoclima rebranding process
The next step in the rebranding was the change in the Neoclima slogan. In 2014, the company introduced a new, more modern and consistent with the spirit and philosophy of the brand Neoclima slogan : "Quality for everyone". “In just 2 words, we tried to conclude such fundamental concepts as high quality and reliability of products and, at the same time, almost absolute accessibility to a wide range of consumers, both in terms of the breadth of the range, technical characteristics and design solutions, and product prices”, - the executive director explained in his address.
The final stage of the process of rebranding TM Neoklima
The final stage of the rebranding was the renewal of the Neoclima logo, which took place in early 2016. The new Neoclima logo identifies a qualitatively new level reached by the brand. It combines conciseness and simplicity, modern fluid font and strict colors.
“The new logo symbolizes the technology, reliability and modernity of our products. In support of my words, I want to inform you that over the past 3 years we have reduced the statistics of breakdowns by 3 times to a record low of 0.14%, and the share of TM Neoclima in the climate market of Ukraine has grown by 2 times - up to 16%, ”concluded Mr. Mr Neil Young. Neoclima thanks buyers for their trust and promises to continue working to improve product quality, expand the range, introduce modern technologies and innovative solutions.
